3 of 3 people found the following review helpful
Some interesting insights, not all applicable or up to date,
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This review is from: Guerrilla Marketing: Cutting-edge strategies for the 21st century (Paperback)
I was really looking forward to getting this book, and I must say that I wasn't dissapointed. It has some really useful "general" marketing insights, which I could apply to our business.
The specific guidance it gives is rather too focussed on TV and Radio advertising, and is rather US-centric too.
If you want general marketing principles and some creative ideas for things that can be done on a budget, it's a good start, but the specifics of this book need brought up to date and made more relevant.