3 of 3 people found the following review helpful
This review is from: Webs of Influence: The Psychology of Online Persuasion (Paperback)
not as great as everyone else says. As an avid studier of psychology as a science I found this book to be too vague and conversational. Lots of neat little examples but without really tapping into the underlying processes that really drive behaviour. There are some interesting things, for sure, but the amount of true knowledge imparted by the author is a bit thin on the ground really.