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41 of 42 people found the following review helpful
1.0 out of 5 stars Amazon - please check reviews of this book for astroturfing, 24 Jan 2010
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This review is from: Buyology: How Everything We Believe About Why We Buy is Wrong (Paperback)
Like other bona fide readers of this book, I found it a strange mixture: it does have some interesting insights. But these are overshadowed by the vanity of the author. As well as a shocking sloppiness about facts: for example, one of the two scientific techniques used in the research that supposedly underpins this books is "S.S.T." What does SST actually stand for? Good question - in some parts of the book (e.g. the index) he says it stands for "Solid State Typography". Elsewhere is the book he says it stands for "Solid State Topography". (e.g. page 208). If he can't get even that right, it's difficult to trust him elsewhere.

Speaking of trust. I can't help notice that reviews on this site for this book fall into two camps: reviews like mine, which say the book is "okay but". There there are THIRTY reviews which give it a 5. All these reviews appear to be by reviewers who have reviewed no other book, and give this work one paragraph reviews that verge on the ecstatic: "Mind Blowing!" "Oh what a book!" "Perfectly written". I'm sorry, and I don't wish to offend anyone, but I find it difficult to believe that all these reviews are genuine.

If you're interested in the subject, worth buying -- but be prepared to skip the bits about what a genius the author is, and treat the book with caution -- as well as some of the reviews about it you can read here.
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Showing 1-2 of 2 posts in this discussion
Initial post: 26 Apr 2011 20:27:05 BDT
J. Erlank says:
Totally agree. Some of the reviews don't even seem to know what's in the book.

Posted on 21 Jan 2014 00:17:21 GMT
Why is this important? Are you both afraid we are all being brainwashed?
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