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This review is from: End Malaria (Kindle Edition)
1. The goal of this project to help end malaria are admirable AND achievable. This is an easy way to 'donate' to a good cause and receive something in return: the classic win/win!
2. I've not had time to read the whole book (which is a set of essays organised into various themes), but the standard of writing is very high. Authors include Tom Peters, David Allen and Seth Godin.