Clarity for non-lawyers,
This review is from: Essential Law for Marketers (Paperback)
Accessibility means quite different things to different people. Law that passes the lawyer's test of accessibility is often enough a mysterious thicket to those without legal training. Many lawyers do attempt to translate the inevitable complexities and jargon into plain English. Few succeed. Even fewer manage it without over-simplification.
Ardi Kolah is to be congratulated on this work, which brings to his subject a clear and coherent structure and some crisp and accurate explanations. Each of the different kinds of marketing activity its readers will be undertaking has its own chapter. At the same time, the book also manages to cover the use of design rights and other intellectual property to gain and preserve market share. The book's account of the relevant legal rules is organised logically and simply, using language that is easy to understand.