1 of 1 people found the following review helpful
Came up flat,
This review is from: Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking (Kindle Edition)
I hate to leave critical reviews, but I don't recommend this book.
You might want to skip straight to its companion website [PlugYourBook.com], but even that hasn't been updated in a year. The site is also littered with ads.
I went in knowing a few things:
1. This is aimed for nonfiction authors, not fiction
2. It was written in 2007
I read it cover to cover anyway with the impression that nonfiction marketing can still yield ideas to fiction authors, and that I might still be able to glean timeless marketing theories/methods/case studies from this older material.
I got a few good ideas, but that's it. The real problem with the book is too much of the information is outdated. I mean, there's an entire section devoted to MySpace. The SEO section is four paragraphs long. It talks about how there are no good eReaders so eBooks aren't doing well, and obviously that's not true anymore.
Weber talks a bit about his companion site and how it offers "updated content," but it's really just has a blog with a few publishing news articles. It has a slow posting schedule...only a few posts in 2011 and nothing since. That violates his "post frequently" suggestion in his blog section of the book, which I found ironic.
His book started out strong, with case studies and suggestions of what to do and what not to do. But the second half is comprised of short sections outlining basic/obvious tools and websites with brief discussions of what they offer.
A few ideas are tried and true, and I liked that Weber focused on various ways to employ grassroots marketing. It's clear the focus is doing a little every day over time and building up your readership. He doesn't try to sell you a quick fix, and I respect that. There are some good tips on blogging, and like I said, I did get some good ideas. But I expected more.