3 of 3 people found the following review helpful
Great structure for understanding your brand,
By A Customer
This review is from: Brand Manners: How to Create the Self-confident Organisation to Live the Brand (Hardcover)
Modern, thoughtful, creative and insightful. How will that do for a start? Pringle and Gordon provide an agreeable ramble through today's brandscape using a double page spread as the map. The spine (brand manners") links customers (left page) to employees (right) on four dimensions: spiritual (yes honestly!), political, emotional and rational. Few firms overtly marry their external and internal branding efforts and this is a valuable reminder of the need to do it and a new approach to how.
Topical, relevant case studies round out a book which deserves to be doing as well as the Amazon sales rank indicates. Buy one today.
(7 customer reviews)