2 of 2 people found the following review helpful
An Authoritative and Comprehensive Guide to Value Propositions,
This review is from: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (Paperback)
A fantastic read for anyone involved in a business of any kind. This book introduces you to the concept of value propositions and takes a step by step approach to help you build your own. In asking you to reevaluate your relationship with your customers and to look at the unique value you deliver, this book will help your business grow and succeed. With real life examples, templates and strategies the authors have made this more than just a book, this is a resource kit.
If you are looking to differentiate yourself in a competitive market then you need to develop your own value proposition.