1 of 2 people found the following review helpful
no. we have no bananas today,
This review is from: Welcome to the Creative Age: Bananas, Business and the Death of Marketing (Hardcover)
It's always inspiring to read books written by influential 'industry' players. Some people read them to learn 'how to do things' - the types who will probably never grow to be influential. Others read them for thought provoking. Those types probably stand a chance of becoming better at what they do by thinking through what they're doing now with the help of books such as Earl's. The book is a 'think piece' rather than a 'how to do'. It offers food for thought - material which can serve the purpose of helping one challenge one's own perceptions of marketing and its role. And what better food for thought than a packaged banana snack, ey?