1 of 1 people found the following review helpful
Clear, simple and effective,
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This review is from: Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing (Kindle Edition)
Ian has a persuasive, gentle style to his writing. Every page I found myself saying 'of course' or 'that makes sense'. I highly recommend this book to anyone like me ( a small consultancy owner) who wants to generate a flow of qualified leads.