Common sense at last,
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This review is from: 101 Contrarian Ideas About Advertising (Kindle Edition)
There is too much misunderstanding about the role advertising, and it has been overblown and oversold for too long. This is a welcome touch of common sense. Do I agree with everything? No! But that is not the point here. The book made me challenge some of the 'received wisdom' and marketing cliches I am prone to - and that is no bad thing.