4 of 6 people found the following review helpful
Anything this guy writes is worth reading (and buying),
This review is from: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)
Put it this way. If you're interested in web analytics and want to make any site perform better then you're a mug if you don't buy this book AND his previous one - Web Analytics an hour a day.
Read the 'hour a day' book first' then this new one and belive me you'll be so far ahead of the majority of the competition it'll be a crime.
Having said all of this - you've got to put the work AND thought in. Avinish gives you the training, ideas and strategies but he can't force you to work.