9 of 10 people found the following review helpful
Just a Self Promotion Book,
This review is from: Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success (Paperback)
Why so many 5 stars?
A very poor book that is a personal advertisement for James Caan - whoever he is. I do not live in the UK but after reading this book I think this guy must walk on water. The guy has obviously been successful with his business ventures and he really wants you to know this throughout this book.
This book is far too simplistic and basic to be of much help to anyone with half a brain. It is really aimed at the complete idiot who does not know anything about business. It may be useful if you are starting a recruitment business or wish to ask Mr Caan for finance, but overall there is nothing in this book that you cannot find on the internet for free in many forums and startup-help websites.
The "7 days" bit is a joke too. No one can start up a serious business in 7 days. Essentially Mr Caan simply refers to 7 key areas that a proposed startup venture should think about, such as writing a business plan, conducting market research and customer validation, making appropriate financial calculations to verify if you have a real scaleable business idea. However, the book just skims over these 7 areas - there is not one chart, diagram or even template to help - for example a profit and loss template or cashflow forecast template or other template that could help a budding entrepreneur to help evaluate their business idea.
If you want to help Mr Caan then buy this book, if you want to help yourself, don't waste your money. There are far many more books available on Amazon that will be much more useful than this self promotion book.
For recommendations on other books that I think will be so much more useful for the budding entrepreneur, see my reply post to a comment below.
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Initial post: 17 Oct 2014 14:32:42 BDT
A. Cameron says:
Any recommendations for a good alternative?
In reply to an earlier post on 17 Oct 2014 15:09:03 BDT
Last edited by the author on 17 Oct 2014 15:11:21 BDT
Amazon Customer says:
The problem with entrepreneurship and starting a new venture cannot really be covered well in just one book. Also the topic can cover many aspects - from an evaluation of the required marketing and finance skills to the psychology of the entrepreneur him/herself. In any event, here are some books that you can find on Amazon that I have read and think might be useful for a (small scale) budding entrepreneur to help evaluate themselves and their potential business venture:
So You Want to Start a Business?: 8 Steps to Take Before Making the Leap Easy useful read.
The Ultimate Small Business Marketing Book great for useful marketing ideas and the next one is also pretty good:
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
A good book on putting together a business plan:
FT Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business (The FT Guides)
Two books that I really recommend to help anyone evaluate their business idea (ie, a reality check) are the following two books. In my view one of the biggest reasons why so many new ventures fail to go anywhere is that entrepreneurs fail to adequately evaluate whether there is a real market for their product/service in the first place. If you don't have a market, you don't have any chance. These will help you determine if there really is a market for your product/service:
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up (Financial Times Series)
Disciplined Entrepreneurship: 24 Steps to a Successful Startup Some of the stuff in the book is a bit overkill, but overall a good book for ideas to help you evaluate your idea.
Finally a good one on delighting new and existing customers (something that most large companies these days seem to have forgotten about):
The Ten Principles Behind Great Customer Experiences (Financial Times Series)
In reply to an earlier post on 17 Oct 2014 15:31:43 BDT
Last edited by the author on 17 Oct 2014 15:35:56 BDT
A. Cameron says:
Excellent list. I'll work through your recommendations and find the most relevant ones. Thank you.
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