Customer Review

9 of 10 people found the following review helpful
1.0 out of 5 stars Just a Self Promotion Book, 4 July 2013
This review is from: Start Your Business in 7 Days: Turn Your Idea Into a Life-Changing Success (Paperback)
Why so many 5 stars?

A very poor book that is a personal advertisement for James Caan - whoever he is. I do not live in the UK but after reading this book I think this guy must walk on water. The guy has obviously been successful with his business ventures and he really wants you to know this throughout this book.

This book is far too simplistic and basic to be of much help to anyone with half a brain. It is really aimed at the complete idiot who does not know anything about business. It may be useful if you are starting a recruitment business or wish to ask Mr Caan for finance, but overall there is nothing in this book that you cannot find on the internet for free in many forums and startup-help websites.

The "7 days" bit is a joke too. No one can start up a serious business in 7 days. Essentially Mr Caan simply refers to 7 key areas that a proposed startup venture should think about, such as writing a business plan, conducting market research and customer validation, making appropriate financial calculations to verify if you have a real scaleable business idea. However, the book just skims over these 7 areas - there is not one chart, diagram or even template to help - for example a profit and loss template or cashflow forecast template or other template that could help a budding entrepreneur to help evaluate their business idea.

If you want to help Mr Caan then buy this book, if you want to help yourself, don't waste your money. There are far many more books available on Amazon that will be much more useful than this self promotion book.

For recommendations on other books that I think will be so much more useful for the budding entrepreneur, see my reply post to a comment below.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 

Comments

Tracked by 2 customers

Sort: Oldest first | Newest first
Showing 1-3 of 3 posts in this discussion
Initial post: 17 Oct 2014 14:32:42 BDT
A. Cameron says:
Any recommendations for a good alternative?

In reply to an earlier post on 17 Oct 2014 15:09:03 BDT
Last edited by the author on 17 Oct 2014 15:11:21 BDT
Recommendations?

The problem with entrepreneurship and starting a new venture cannot really be covered well in just one book. Also the topic can cover many aspects - from an evaluation of the required marketing and finance skills to the psychology of the entrepreneur him/herself. In any event, here are some books that you can find on Amazon that I have read and think might be useful for a (small scale) budding entrepreneur to help evaluate themselves and their potential business venture:
So You Want to Start a Business?: 8 Steps to Take Before Making the Leap Easy useful read.
The Ultimate Small Business Marketing Book great for useful marketing ideas and the next one is also pretty good:
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

A good book on putting together a business plan:
FT Essential Guide to Writing a Business Plan: How to Win Backing to Start Up or Grow Your Business (The FT Guides)

Two books that I really recommend to help anyone evaluate their business idea (ie, a reality check) are the following two books. In my view one of the biggest reasons why so many new ventures fail to go anywhere is that entrepreneurs fail to adequately evaluate whether there is a real market for their product/service in the first place. If you don't have a market, you don't have any chance. These will help you determine if there really is a market for your product/service:
The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up (Financial Times Series)
Disciplined Entrepreneurship: 24 Steps to a Successful Startup Some of the stuff in the book is a bit overkill, but overall a good book for ideas to help you evaluate your idea.

Finally a good one on delighting new and existing customers (something that most large companies these days seem to have forgotten about):
The Ten Principles Behind Great Customer Experiences (Financial Times Series)

In reply to an earlier post on 17 Oct 2014 15:31:43 BDT
Last edited by the author on 17 Oct 2014 15:35:56 BDT
A. Cameron says:
Excellent list. I'll work through your recommendations and find the most relevant ones. Thank you.
‹ Previous 1 Next ›

Review Details

Item

Reviewer


Location: Germany

Top Reviewer Ranking: 21,984