Customer Review

5.0 out of 5 stars Good job! Will be recommending this one for my colleagues., 26 Oct 2012
Verified Purchase(What is this?)
This review is from: Luxury Strategy in Action (Hardcover)
I have just finished the book and, in my opinion, Luxury Strategy in Action is a must-read for both luxury industry professionals (as I am) and students willing to be an important part of the luxury industry one day. Each chapter being written by a different author engaged in different fields and positions in the industry and having their unique points of view to issues that concern the managers and CEOs today makes this book a valuable source of knowledge and inspiration. Nine chapters research different crucial topics of nowadays from innovation to social media and from brand extensions to emerging markets, to mention a few. I am the person who does not trust pure theory without any non-theoretical prove, so real-life examples and in-depth case studies found in this book captivated me. What else I liked about the fact that each chapter of this book was written by a different author is the absence of one same attitude/position that can be found in the books written by one author. Another favourable aspect of this book is all chapters being unattached to each other what lets you read them in a random sequence. Good job! Will be recommending this one for my colleagues.

Luxury Strategy in Action
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

5.0 out of 5 stars (2 customer reviews)
5 star:
 (2)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
26.00 22.43
Add to basket Add to wishlist
Reviewer


Top Reviewer Ranking: 3,143,757