Customer Review

5.0 out of 5 stars Get Started - NOW!, 28 Jan. 2010
This review is from: The Beermat Entrepreneur: Turn Your Good Idea into a Great Business (Paperback)
You're in the pub with your friends when a brilliant idea hits you. In lack of paper you use the back of a beermat to write down your ideas. The next day you come out of the hangover and, to your surprise, yesterday's brilliant idea still sounds great.

Congratulations. You've just passed the first hurdle of becoming a Beermat Entrepreneur. Now what?

The answer is in this book. It leads you step by step to a successful entrepreneurship. Apart from tips, the book also describes these aforementioned hurdles from time to time, to test if you're really serious about things. It's an inspiring book, easy to read and with a firm dose of reality ("forget your number one hobby, you won't have time for it").

Mike Southon is clearly the most important one of the two writers. He has massive experience that he shares with you: one of his beermat enterprises became a business success after five years of hard work, and he sold his share for a fair amount of money. His next enterprise was not the business success he had hoped for, but a very valuable learning experience. Since then, Mike has facilitated the start-up of seven Beermats, so he has quite some experience to draw from.

Also nice: a British book. Business culture in Europe is just not the same as it is on the other side of the ocean, from where most business books come.

Highly recommended. I say this for a reason: one of the participants in the business course I teach has used this book as a guide to start up his own business. I do believe it will be a success.
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