Customer Review

27 of 29 people found the following review helpful
5.0 out of 5 stars Superb piece of technology from Sony., 18 Mar 2009
This review is from: Sony Bravia KDL40W5500U 40-inch Widescreen Full HD 1080p LCD TV with Freeview and 100Hz Motionflow (Electronics)
I have held off for quite some time before buying an LCD tv as I just didn't think the technology was good enough.
I first considered the KDL40W4500 about 6 weeks ago but was unable to find one anywhere, I then found out the reason, the KDL40W5500 was to be released at the end of March. I did the research & compared to the previous model and found quite a few things upgraded, especially the contrast ratio.

I placed my order with Amazon after looking around & found Amazon to be £350 cheaper than Curry's, Dixon's at the time, bargain!
I'm amazed at the delivery from Amazon, the TV went on the market on Monday & I received mine on Tuesday before 11am.

Straight out of the box you can see it is stylish & sleek, a quick disconnect of my old equipment and slotting this in place took all of 10 minutes. turned on the TV & Skipped the channel search (I only have Sky std, no TV aerial) and I was up and running.

The picture is stunning and i was amazed that there is no pixelation like i have seen on other lcd tv's that try to upscale.
I played a dvd and was completely in awe of the clarity and can't imagine how it could be better on a BluRay but I guess I will find out fairly soon.

I have always been very pro Sony & all my equipment I admit is Sony but this is for this very reason, Quality.
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