Shop now Shop now Shop now  Up to 50% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Learn more Shop now Shop now
Customer Review

2 of 2 people found the following review helpful
4.0 out of 5 stars A timely rethink for PR, marketing and social media practitioners, 22 Jun. 2011
This review is from: The Business of Influence: Reframing Marketing and PR for the Digital Age (Hardcover)
Firstly I state that I know Philip Sheldrake through the excellent work his does with the UK's Chartered Institute of Public Relations' Social Media Panel. Phil's book, with its central premise that the disciplines in marketing, communications and social media should converge in a role he calls the "Chief Influence Officer", with its own business scorecard, is a compelling insight into how the world of marketing and PR is turning on its axis. And how it is far less dependent on the the silos and demarcations between departments. We all know it's happening, Phil tells it like it is.

Integrated Communications has been around for a couple of decades, Phil argues persuasively that it gets joined up if we take the business of influence seriously and manage it strategically. Phil's perspective as an engineer and professional communicator gives him the authoratative background in processes and measurement, whilst understanding the creativity, which makes for memorable and influential messages.

A couple of small improvements - I would have liked colour charts and bigger illustrations, plus a worked through "influence scorecard" to see how the Caplan and Norton model translates to the business of influence. Also, thanks to Phil for reminding me of the wit and wisdom of Miles Kington, with his pithy quote from Miles on the difference between knowledge and wisdom: "Knowledge is knowing that a tomato is a fruit. Wisdom is knowing that a tomato doesn't belong in a fruit salad". ends/
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]