Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars the three Rs of PR., 9 Nov. 2009
This review is from: Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits (Paperback)
If you need a PR campaign and are new to the art of getting publicity without paying through the nose, then this book is perfect for the newbie and not so newbies out there. I've been in the press and on the radio a fair bit. I've sent out my share of press releases but this book was the kick up the pants I needed to remind me what to do and how to do it effectively. Then, the book comes into its own, as it walks you through the modern PR tools - newsletter, blogs, networks, social media - yep, that's Linked In, Twitter and Facebook among others. I do those things too, but this book told me simply and quickly how to make them work.

Why did I call this the three Rs? Because Ping was the Refresher course I needed to Remind me how to use the PR tools I have at my fingertips effectively and efficiently. It gave me the Rules of radio, how to make journalists love me and how to make social media work. Remind, Refresh, Rules. Just what I needed. Release The Book Within
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