8 of 9 people found the following review helpful
The sad loss of a British institution,
This review is from: Chocolate Wars: From Cadbury to Kraft: 200 years of Sweet Success and Bitter Rivalry (Hardcover)
As soon as this book came out, I couldn't wait to read it. Having been to Cadbury World, I knew some of it's history, but wanted to learn about it in more detail.
It interweaves the main story about Cadbury (well, it is written by a Cadbury!) and the history of other chocolate manufacturers (Fry, Rowntree, Nestle, Mars etc). It was really well researched and everything flowed really well. Deborah Cadbury quite often leaves you on mini cliffhangers, which are resolved later in the story.
The book made me appreciate how long these companies have been going (over 180 years for Cadbury), which is not something I had considered before. I felt almost proud to have Cadbury as a British symbol, espeically with all the extra work they did outside of running a business. They were far ahead of their time socially, not only with their own staff, but the general public as well. Some of the things they did amazed me (I won't spoil it for anyone but you will understand what I mean if you have read it).
The final chapters focus on the Kraft takeover and they made me feel incredibly sad. It certainly made me realise that not everything you read in the papers is true. The one thing that really angered me was that RBS offered Kraft a loan of £630 million to buy Cadbury and they were 85% British taxpayer owned at the time! Quite ironic really.
All in all, I really enjoyed this book and I would highly recommend it. It's a book that a lot of businesses could learn from.
(34 customer reviews)
Used & New from: £0.01