1 of 1 people found the following review helpful
A thoughtful guide to online content,
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This review is from: Clout: The Art and Science of Influential Web Content (Voices That Matter) (Paperback)
At times this book is quite theoretical and heavy going, despite the numerous short paragraphs, big headings and copious white space. So readers looking for easy to follow lists of '10 top tips' and the like will be disappointed. But instead the book prompts more thoughtful reflection and more strategic planning for how to use content effectively online, how to produce the right content and how to evaluate it.