Customer Review

3 of 3 people found the following review helpful
5.0 out of 5 stars Enlightening, 30 May 2012
This review is from: Illustration 101 - Streetwise Tactics for Surviving as a Freelance Illustrator (Paperback)
Considering a career in illustration as a freelance can be scary, especially in today's image-saturated world. Reading this book effectively buffered those fears and left me with a ton of helpful advice and a clear lineup of the options I could pursue and how to go about them. This is NOT a book about motivating creatives to do their work (there are plenty such books and, frankly, I have had enough of this type of patronizing), you will NOT find advice on how to get ideas or how to create stunning illustration. In effect, this is not a book about illustration at all. What it gives you is frank, down-to-earth, practical advice on how to setup a one-man illustration business, how to promote yourself and how to get that all important foot-in-the-door to start your career and keep a steady flow of work coming your way. I particularly liked how each method of self-promotion is analyzed in relation to how much it costs, what are the potential advantages and pitfalls, how you can maximize its effectiveness and what was the author's experience with it. It covers everything from making face-to-face appointments, how to behave in interviewes/phone calls/e-mails, how to present portfolios, all type of promotional material and advertisement options. The use of internet showcases and social media is also addressed, but the author does not let you fall into the trap of thinking that these approaches will be enough to make you take off or keep you going. I can perfectly well believe that it takes way more than a fancy web-site and lots of facebook friends to impress the average art director. Self-publishing is also discussed as a serious alternative, highlighting its advantages as well as its risks.
Overall, the book is very nicely written and full of extremely useful, directly applicable advice. It does feel like a long chat with a friend who has been through it all and is eager to give you the best possible start. Highly recommended.
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5.0 out of 5 stars (2 customer reviews)
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C. Simona
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Location: Basel, Switzerland

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