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1 of 1 people found the following review helpful
4.0 out of 5 stars He Knows how to make a complex subject interesting & funny!, 21 Dec 2001
This review is from: Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (Paperback)
This is my second read of Guy's book. Not because I didn't get it the first time around but because there are elements of Guy's American wit that actually make me laugh; especially if you work in the ICT industry. Not everyone will agree with Guy's approach to product development. I myself have issues on his views on market research and its usefulness. However, if you find yourself having difficulties aligning internal views on what innovative product development is all about you should buy a few copies of this book and spread them about.
A book whose main chapter headings are 'Create like a God', 'Command like a King', and 'Work like a Slave' merits a read and Guy's insight into what it takes to create a revolutionary product, once you get over the Americanisms, are quite inspiring. If you're in ICT product marketing, this book is a must.
The first chapter, Create like a God, takes you through the process of developing revolutionary products and services with some hints on the pitfalls and areas to avoid. The second chapter, Command like a King, comments on the type of individuals required in a company to be able to create revolutionary products and the third chapter, Work like a Slave, covers the components required to succeed.
Some of his concepts - 'don't worry, be crappy' or 'churn,baby,churn' or 'don't let bozosity grind you down' - bring the point home that in this industry we need to start truly innovating again.
In his typical style Guy Kawasaki manages once again to make a complex subject interesting and funny. His style is easy going and his examples, if at times repetitive, give the reader a good idea on how to get on and do something about bringing back innovation to new product development. Refreshing, inspiring, insightful, although at times a bit over the top, in a 'charming' American style.
My one criticism is that sometimes Guy's wit gets in the way of making some fairly serious points and he will make light of some topics which are still very painful for people involved in product development.
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