2 of 3 people found the following review helpful
Excellent guide, well written,
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This review is from: Advanced Web Metrics with Google Analytics (Paperback)
I haven't had time in my life to read this book form cover-to-cover just yet, but having dipped in and out of it, I am very impressed so far. Although a 'starter' with web analytics, I'm a reasonably competent user of MS Excel and so needed a book which could cope with my potential ability to understand a step or two beyond the basic, but yet which will take me to that point from first principles, which it appears to do. Although I didn't read other books prior to this purchase, I did some pretty intensive searching and this book gave the impression of being able to take me through from basics to the reasonably sophisticated and it hasn't let me down yet.