6 of 6 people found the following review helpful
This review is from: Deluxe: How Luxury Lost its Lustre (Paperback)
This is a well written account of the globalisation of luxury goods and services. It analyses the inevitable effect of mass-marketing on products that were originally designed to be very exclusive. An 'exclusive' handbag that is sold to hundreds of thousands of people is an oxymoron - the trick employed by its manufacturer is to convince the poor saps (sorry, customers) that they are buying something exclusive even when they know perfectly well it couldn't possibly be so. Dana Thomas gives tantalising glimpses of what it must have been like in earlier times to be a couture customer, and even more tantalising glimpses of those who still are - oh to have a saddle handmade at Hermes! She also gives a worrying account of the price of counterfeiting - I for one will not consider buying such goods again.
I wish her publisher would encourage her to write a revised and updated edition. Ms Thomas employs the thorough research so typical of an American journalist, making sure her facts are detailed, interesting and stand up, and it pays off. This book has a broad appeal - to those in the business of marketing luxury goods all the way through to those of us who long to be able to buy them. Knowing that so many are illusory in both their quality and exclusivity provides a fine inoculation against shelling out for them. Alternatively, if you do have the cash, she tells you just where to go to spend it and have a first rate, luxury experience in doing so. I'm just booking my flight to Brazil.....