6 of 6 people found the following review helpful
Inspiring and practical,
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This review is from: Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) (Hardcover)
Death by PowerPoint is one of the widespread malign results of the wired world we now inhabit. Jon Steel's mission in writing this book is simple: to save the world from dreadful presentations (actually, he uses another word, but it's a bit ripe for Amazon). With an extraordinary breadth of both positive and negative examples, ranging from prostitute cards in London phone booths to what Winston Churchill's famous 'fight them on the beaches' speech would have been like if he'd done it on PowerPoint, Steel demolishes all the worst of pitches both great and small, and uncovers the basis of world-class presentations.
This book is primarily written for the inspirational end of top advertising pitches, but Steel takes care to apply it right down to the transient business presentations that most of us are familiar with. As well as giving all the background thinking, Steel takes us right through a presentation development process, concluding with the London 2012 Olympic bid -- arguably the most famous and influential presentation of the last ten years.
I bought this book to improve my creative marketing pitches. Having read it, I will use it to transform every presentation I make for the rest of my life.
Not bad value for £12.99.
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