Customer Review

8 of 11 people found the following review helpful
4.0 out of 5 stars In the end, all businesses survive on innovation..., 15 Oct 2004
This review is from: Sticky Wisdom (Paperback)
After the "popping of the e-bubble" the last few years have been a tad hard for many businesses. Huge losses, unemployment (not so much in the UK) and a renewed focus on core activities have not made for the most innovative of environments. Now in 2004/05, with profits recovering, the next two challenges for business are innovation for growth and operational effectiveness for decreasing marginal costs and customer satisfaction.
"What if" is an innovation consultancy who offer a set of steps and practical ideas of how to enhance innovation in your business. This book is the follow up to "What If" (this is an improvement in layout, but you don't need both books). The innovation stages are great and it helped me to understand at a high level where my current team are strong and weak, but I think it is the practical nature of the ideas, tools and methods that is the strength of this book.
I really like the different ideas for enabling creative thinking - random connections, opposites, physical trials, focused "hothousing"...each will help you to advance from the normal set of brainstormed ideas that your workshops probably generate at the moment - how many of them couldn't anyone in your industry think of?
What if is a consultancy as well and it is possible that I might get to work with them sometime soon - I am really looking forward to trying out with the experts some of these techniques.
Mind expanding stuff when applied to your eveyday problems - might even help you enjoy your work more - now wouldn't that be a thing!
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