1 of 1 people found the following review helpful
A Road Map...,
This review is from: The Responsibility Revolution: How the Next Generation of Businesses Will Win (Hardcover)
...to a hopefully different way of doing business. Authenticity, responsibility, and transparency are the keywords Hollender and Breen bring across in this little business manifest. I really enjoyed the read and always speculated when someone finally publishes a book on this. Apparently in 2010 it was about time. Not that this is the only book on responsibility/sustainability/environmental revolution. Hawken, Esty and Winston etc. surely prepared the ground for Hollender and Breen, but "The Responsibility Revolution" is different. While in former books sustainability was the cornerstone of gaining a competitive advantage, Hollender and Breen claim that going beyond sustainability is what separates the wheat from the chaff in the future.
A really interesting and informatory read. An essential read for all visionaries and business professionals who want a new perspective.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
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