12 of 14 people found the following review helpful
Don't Buy This Book
, 16 Oct. 2012
This review is from: Ultimate Guide to Google AdWords 3/E: How to Access 100 Million People in 10 Minutes (Ultimate Series) (Paperback)
If you need an Adwords book, I strongly suggest you buy "Advanced Google Adwords" by Brad Geddes instead. I own both and can tell you that this book is very disappointing, particularly when compared with it's more grown-up competitor.
If you sell diet pills, or are into ppi scams, hair loss 'remdies' or have a love of domain-names-like-this.ru then you'll probably find a few bits to like about Perry Marshall's book. In essence though, it's cheap, sleazy and very light on real information. It's one saving grace is that the chapter headings are a lesson in themselves. They're clearly designed to sell the book, tabloid editors would swoon over such drama and promise implied in the headings of a text book!
Seriously, get the grown-up adwords book by Brad Geddes. This is one is dreadful.
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