2 of 2 people found the following review helpful
Dates from 2009, when Digital Marketing was just finding its voice!,
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This review is from: Digital Marketing: Strategies for Online Success (Paperback)
Basic, and sensible book, on how to apply marketing techniques in the new digital channels. Essentially "emarketing" - touching on website design, SEM, online advertizing, Email and "Buzz" marketing. Nice quick read.
However since 2009 Digital Marketing has become much more sophisticated specialized, and self-obsessed. There are now many more books on Digital Marketing available, focussing on the various aspects of Digital Marketing. Better to buy one of these!