45 of 46 people found the following review helpful
Not all sweetness and sugar,
This review is from: Belching Out the Devil: Global Adventures with Coca-Cola (Paperback)Reading any of Mark Thomas's books, articles, or even watching an episode of the television series that preceeded them always leaves me feeling angry, depressed and with a real frustration that I am doing little to make the world a better place. So it was with some trepidation that I finally picked up Belching Out The Devil. I was also concerned that as a conscientious consumer who already avoids Coca-Cola that the book would merely be preaching to the converted (me).
Belching Out The Devil brings you on a journey around the world, tackling the many issues that blacken the Coca-Cola brand; the infringement on workers rights, the environmental impact and drought caused by the bottling plants and the pure disregard that The Coca-Cola Company has for the communities it inhabits. It is an easy read packed with hard hitting facts, humour and pop culture references which help you connect with the author, meaning that he becomes a character in his own book rather than assuming the role of preacher. It is well researched and leaves no hole for Coca-Cola to wiggle through. At all times Coca-Cola are asked to respond to Mark Thomas's allegations and at all times his questions are greeted with frustrating PR spiel, there is a hope that if Coca-Cola learn anything from this book it would be to stop making excuses and actually commit themselves fully to the corporate social responsibility they espouse.
There is no call to action in Belching Out The Devil but it does leave you with the sensation of needing to do something, weather it be a boycott or just awareness raising amongst those you know. Some of the stories contained within are reassuring proof that it is possible for one person to make a difference.
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Initial post: 1 Jan 2009 13:21:03 GMT
T. Macfarlane says:
Coca-Cola is the emblem of US corporate imperialism.
No armies are needed to bring about its global-wide appeal.
Rather the weapons are a combination of very clever advertising which locks on to the need to belong, and the herd instinct lurking in each one of us: "Everyone else is drinking it, so I'm missing out. I'm the party pooper."
Now you don't want to be a party pooper, do you, is the corporate message.
The same forces have turned most of the old Christian festivals into a year-long succession of corporate spend-fests.
There is no call to action, as this reviewer rightly points out: it's up to each one of us to opt out.
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