2 of 3 people found the following review helpful
Good advice if you can be bothered to follow it.,
Verified Purchase(What is this?)
This review is from: How To Get to the Top of Google - The Plain English Guide to SEO (including latest Google Updates and Penalty Recovery) (Kindle Edition)
This book tells the truth about SEO, which is that shortcuts generally don't work and can often be counter productive.
It gives loads of great practical advice and promotes a DIY ethic (although the guy runs a firm that will do it for you if you can't be bothered, he doesn't bang on about that excessively).
I got on the front page for quite a competitive keyword following his advice.
It's particularly relevant for niche / local businesses, but lots of good general advice on SEO for any business / organisation looking to drive traffic to their website.