6 of 6 people found the following review helpful
Innovation isn't certain - even with a winning product,
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This review is from: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger (Paperback)
I liked this book a lot. Its a history of the shipping container but it draws in much more. As an aside there is a good account of ports and unionised port labour - and how that influenced the development of the container.
What is most striking for a technology that has come to dominate this mode of transport is:
* how conservative the industry was at the outset and how much it resisted the container
* how quickly the technology changed during the early days - ship sizes, container size, the power of ships, etc.
* innovative players often saw the container as a way to improve their advantage. The same process meant that dominant players weren't (initially) interested in the container.
Well written and well researched. The evolving story kept me reading in a way that many business books don't achieve.