3 of 4 people found the following review helpful
Joe is still one of the very best!,
This review is from: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
Joe Sugarman is one of the copywriting greats and it shows in this gem.
If you need to know how to write great advertising for your own business or as part of your job then this could be the place to start. Joe takes you through the world of advertising copy and holds your hand every step of the way.
The book is split into 3 main sections (with a small fourth towards the back). The first section takes you through the process of how to write great advertising copy. The second section explains the mechanics of how to put the words together to create superb sales letters.
The third section gives some great examples of the craft, and discusses what it is about them that works.
If you had to hire Joe Sugarman to write your copy then it would cost you infinitely more than this book. So, do the next best thing, and buy the book!
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters(8 customer reviews)