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Customer Review

5.0 out of 5 stars Innovative & creative marketing guide - excellent, 16 May 2011
This review is from: Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) (Paperback)
I love this book because it is an easy read and has some excellent ideas in it. I like the style of case studies because this means one can dip into the book for short periods and learn something new every time. Also I like the easy written style with very little jargon. This book makes you think about marketing in a new and creative way if that is posible in an already creative subject. It doesn't bore you with theory but gives real examples of what people have done and the results they achieved and it makes you believe anything is possible. I recommend this book as a guide to what can be done in marketing with a slight warning - this is not a marketing text book and will not help you pass any marketing exams.
By the author of Call me Aphrodite
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