1 of 3 people found the following review helpful
Excellent book, highly recommended,
This review is from: Fusion: The New Way of Marketing (Paperback)
This is an excellent book especially for people who are mystified about how to market their business in the internet/social media era. The early chapters provide an outline of how the internet has changed the way people obtain news and information and how important websites and social media have become. Even if you think you are pretty savvy about these things there is plenty to learn. What I particularly like about the book though is how it ties so many different themes together - websites, social media, branding, adwords etc - to gives you a very clear idea of how to structure your marketing so that all the different elements work together. Most businesses have a website, and some use adwords and social media, but very few know how to use them to create a coherent marketing strategy. The book is well set out and very easy to read. Highly recommended.