2 of 5 people found the following review helpful
A medal for Mr Steel, please,
By A Customer
This review is from: Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) (Hardcover)
Brilliant, brilliant, brilliant.
This is the "King Lear" of writing about advertising: utterly indispensable, utterly unparalleled, utterly magnificent.
If only all books on marketing and advertising were this good.
Only one gripe: why no sequel STILL?
(15 customer reviews)