3 of 3 people found the following review helpful
Aptly titled but would have liked fewer businesses in more detail,
This review is from: How They Started: Global Brands Edition: How 21 Good Ideas Became Great Global Businesses (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
Some of the businesses seemed more well researched than others, latter areas of the book that focussed on internet type brands were more sketchy and I was left feeling not very certain even of how they had begun / how they had developed etc. I do not think the book is meant to help you set up a brand, it is a book of snippets of information which are mostly interesting but, with the exception of the more traditional businesses that took you on the journey from start to finish it was a little disappointing as they too briefly / poorly described internet based brands.