Your bible for find a job in PR,
This review is from: How to get a job in PR (Paperback)
Disclaimer: I received a free copy of this e-book in exchange for an honest review.
Believe it or not, there is very little in the way of guidebooks or any helpful material really for people aspiring to get into PR. Sarah herself talks a lot about this in part one of her book and I couldn't agree more. I failed to find anything relevant besides speaking to my lecturer but of course, not everyone has the luxury of understanding and supportive lecturers to help and advise them.
The first thing I loved about "How to Get a Job in PR" was that Sarah actually gave a definition of public relations. Too often, people ask me what I want to do and give me a blank stare when I say PR. It is difficult to describe exactly what a PR practitioner does in only a few words compared to say, A vet, as Sarah says. I now feel I have an accurate, working definition that I can use to explain to people exactly what I want to do.
Sarah dedicates that last part to advise us on what to do once we've gotten the job. This, without a doubt, was the most impressive and helpful aspect of the book. She has prepared me for what might come when I do eventually enter the world of PR and how to handle it; from making a good first impression to how to resign, I'm ready.
The book contains many quotes from PR practitioners and lecturers giving their own viewpoints and advise which was very informative as often their viewpoints were contradictory or disagreed with one another, which supported what Sarah was trying to stress in the first part about the diversity of the public relations world.
Overall, I cannot stress the brilliance of this book enough. If you are looking for a career in PR, you have found your bible. I know I will consult this book continuously over the next two years whilst I search for my break.
See a full review at: [...]