4 of 4 people found the following review helpful
Thought-provoking and practical,
Amazon Verified Purchase(What is this?)
This review is from: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (Hardcover)For me, the core of the book consists of the first two chapters - 'Creating blue oceans' and 'Analytical tools and frameworks'. These outline the processes of opening up new demand and of using 'strategy canvases' to map your offering against other businesses'. The canvas is a neat tool - easy to use, easy to communicate, easy to remember - that I've found useful in practical settings. The book rather loses focus and shape in the later chapters on implementation.