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Customer Review

3 of 4 people found the following review helpful
3.0 out of 5 stars It's ok and does a reasonable job, 6 April 2010
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This review is from: Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes (Paperback)
This book promises much but is typicaly over hyped American writing. However, I have gleaned some useful information from it and have begun to change the way I structure my sites and use Google as a tool. I found it a hard read as I don't like the American presenation and the promises of millions of visitors in 10 minutes etc. All of this is done to sell the book - only hard work can get the people coming to your site. So, all in all useful but that's all I can say about it. It is certainly not the ultimate guide as there are omissions about using Goggle Analytics. I will use this book more as a dip in reference book rather than a 'how to ' book.
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Showing 1-2 of 2 posts in this discussion
Initial post: 4 Nov 2011 15:30:37 GMT
M. Manfredi says:
Hi Richard,

Any recomandation for an "how to" book?

Thanks

In reply to an earlier post on 4 Nov 2011 17:55:37 GMT
I find using Google Ad Words and Analytics a bit like walking through treacle. They keep changing everything. One book which I have found very useful is 'Google Analytics' 3rd edition by J Ledfdrd, JTeixeria and Mary E Tyler. It has a section on Ad Awords but I got more from this book on getting my site working better. Another book that has helped me improve my sites rankings and returns is 'Search Engine Optimization' An hour a day 2nd Edition by Jennifer Grappone and Gradiva Couzin. I have also used some of the Google help files to understand ranking and Ad Words, it's been hard work and there seems to be no easy soloution but the other two books were hard reads but very useful. Sorry I could not pin point a specific book for you on Adwords - I don't think a definitive easy to understand guide exists yet, if you find one let me know. I find that getting web sites working well is hardwork but I enjoy it and now understand SEO and my site has benifited well from it.
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