1 of 1 people found the following review helpful
Cognitive reasoning on why we buy, or not buy,
This review is from: Decoded: The Science Behind Why We Buy (Hardcover)
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What interested me in this title was what really drives us to make certain purchase. What I found was a very interesting set of theories on our mental reasoning, the text of the book shows how our cognitive pathways lead us to pick out and choose between items. The research shows that environment and behavioural science is used to help uncover why we do what we do as consumers. The results that are brought to fore, are both interesting and to be frank not was expected.