0 of 1 people found the following review helpful
Makes digital accessible, a highly readable guide,
This review is from: Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media (Paperback)
Digital is already part of my world but it is daunting and at times scary and I have a lot to learn. Springer and Carson's Pioneers of Digital has proved to be an invaluable guide. In presenting a whole series of case studies it brings to life the fast changing world of digital technology providing both down to earth advice but also a theoretical framework for exploring relevant innovations. It is very clearly written and I particularly like its very human dimension with biographical details of the pioneers, what they stand for and who they are. I recommend it for the non profit world where effective use of digital is becoming the key to effective communication and fund raising.