2 of 3 people found the following review helpful
Cracking the Culture Code,
This review is from: The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do (Hardcover)A cross-cultural consultant colleague of mine recommended this book to me. As a professor of undergraduate and graduate courses and also a cross-cultural consultant myself, I found Rapaille's book to be both approachable and useful.
He writes in a a way that US business leaders can ascertain most quickly what code works in what market for different products.
I have not seen many books on this topic, so I recommend Rapaille's approach as it contains valuable information for combining business with the most overlooked component of business: culture.