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Customer Review

1 of 1 people found the following review helpful
4.0 out of 5 stars Blue Ocean Strategy, 20 July 2010
This review is from: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (Hardcover)
"There are many idustries that are now at saturatiojn and the competition continues to increase. The result is a fight to the death and sadly many business owners go out of business in this blood bath which the book calls the RED Ocean. The alternative is to look for a BLUE Ocean where there are many customers wating for you to meet their needs and there is no competition! Now this sounds too good to be true but the book gives examples of some of the toughest industires out there where companies have broken free from the crowds and discovered uncontested market space. The book takes you through a number of steps you can introduce to your company to have the same success as the companies in the book. Whether you are in a red ocean or an industry where there is less competition this book is a must - first class!"
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