8 of 9 people found the following review helpful
Not worth it!,
This review is from: The Dip: The extraordinary benefits of knowing when to quit (and when to stick) (Paperback)
The idea behind this book is somewhat interesting, although arguable.
Nevertheless, I think the main problem of the book is repeating this same idea over and over, trying to reshaping it and elaborating it with no success ... I've read 'All Marketers are liars' and 'Purple Cow' from this author and found this book significantly inferior.