Shop now Shop now Shop now  Up to 70% Off Fashion  Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop Kindle Shop now Shop now Shop now
Customer Review

31 of 35 people found the following review helpful
5.0 out of 5 stars A Perennial Problem, 2 Nov. 2013
This review is from: Strategy: A History (Kindle Edition)
This is an important book by a leading war/strategic studies academic. He was also a member of the Chilcote enquiry into the Iraq war whose deliberations and findings we still await. He was for a time Professor of War Studies at King's College London, the leading centre for such studies.

In the book Freedman tackles the problem of how to define strategy in different contexts, eg military politics,and business. In so doing he examines and discusses:
the evolution of strategy from biblical times, through the Greeks, even Satan!
He analyses the key findings of: Sun Tzu, Machiavelli, and Von Clausewitz. Interesting, but this part adds little to what we have known for decades.
He then examines: nuclear war (about which he has written several stimulating texts), guerrilla warfare, the revolution in military affairs (RMA), the contribution of Marx and Herzen, the power of non-violence as practised by Ghandi, business strategy and theories of strategy. He divides most of this 730 page book into looking at: 'Strategy from Below' (ie Marx, Herzen and Bakunin), and 'Strategy from Above'( Management strategy, Economics and the Sociological challenge).

As he says, we all need a plan whether we are in the army, a corporation or government in order to make sense of the uncertainty and confusion of human affairs. Essentially, strategy deals with the long term whereas tactics focuses on the short term. In war, strategy is a bridge between policy and battlefield operations. Strategy considers causes not just symptoms, it focuses on woods rather than trees. Hence, we speak of marketing strategies, procurement strategies, winning strategies in chess, and overall strategies. In wartime the picture is somewhat sullied when we talk of 'the strategic bombing offensive'. We have strategies for raising children, improving infrastructure, education, and even getting a job.

The author points out that the term 'strategy' is misused and definitely overused.It has become, in brief, ubiquitous. No politician can outline a policy without telling us it is strategic. In most cases it simply means something is being planned for the future, it is a process or it is being used to impress. Whatever the reason, it has become far too imprecise.

Freedman believes that all good strategies have to evolve through a 'series of states....each requiring a reappraisal and modification of the original..'. It must be flexible, governed by the starting point and not the end point. He aims to provide an account of the development of strategic theory as it affects war, politics, and business. He admits his book is focused on Western culture only.

He s convinced there are elemental features of human strategy that 'are common across time and space', for example, deception, coalition formation and the use of violence as an instrument. To support this he gives examples of research by Goodall, Wrangham, Gat, de Waal, and Byrne into the behaviour of, for example, chimpanzees. From the Bible he quotes from Exodus and relates the story of David and Goliath as examples of trickery and deception. From the Greeks he discusses the trickery of the Trojan Horse, and the differences between Achilles and Odysseus. He reminds us of the well-known quote by Sun Tzu:'All warfare is based on deception'-insurgency and asymmetrical warfare is, of course, based on this precept.

This is a thought-provoking and stimulating book. Anyone, whatever their work can benefit from reading it. The military person ought to regard the book as essential reading along with the superb books on strategy by Professor Colin Gray.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in


Track comments by e-mail
Tracked by 1 customer

Sort: Oldest first | Newest first
Showing 1-1 of 1 posts in this discussion
Initial post: 4 Jan 2016 13:50:30 GMT
Urbanmeister says:
What a quality review! Really insightful and helpful. Thank you. I'll now order this book.
‹ Previous 1 Next ›

Review Details



Location: United Kingdom

Top Reviewer Ranking: 308