0 of 1 people found the following review helpful
Brilliant Brilliant Brilliant,
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This review is from: The Innovative Leader: How to Inspire Your Team and Drive Creativity (Paperback)
I read a lot of business and marketing books, and this one is perhaps the best one I have ever read. As a marketer I despair sometimes with some of the books written by marketers for marketers, we are supposed to be creative people but over the last 5-10 years I have seen the creativity slowly being sucked out of this profession, due to a fear of failure, a results culture and huge pressures to deliver every month/quarter without the time given to innovate.
This book is so refreshing and inspiring, there are hundreds of ideads here for management to allow their staff to be creative without disrupting results. It explains coherently the definite advantages of a creative and innovative culture to the business.
This book is not just for marketers, it is for all people in all areas of the business. It is easy to read, with each chapter being no more than a couple of pages in length, so there is no excuse! Come on everyone, let's re-discover innovation and creativity!
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