Customer Review

0 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant Brilliant Brilliant, 12 Mar 2010
Verified Purchase(What is this?)
This review is from: The Innovative Leader: How to Inspire Your Team and Drive Creativity (Paperback)
I read a lot of business and marketing books, and this one is perhaps the best one I have ever read. As a marketer I despair sometimes with some of the books written by marketers for marketers, we are supposed to be creative people but over the last 5-10 years I have seen the creativity slowly being sucked out of this profession, due to a fear of failure, a results culture and huge pressures to deliver every month/quarter without the time given to innovate.

This book is so refreshing and inspiring, there are hundreds of ideads here for management to allow their staff to be creative without disrupting results. It explains coherently the definite advantages of a creative and innovative culture to the business.

This book is not just for marketers, it is for all people in all areas of the business. It is easy to read, with each chapter being no more than a couple of pages in length, so there is no excuse! Come on everyone, let's re-discover innovation and creativity!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 


Review Details

Item

5.0 out of 5 stars (11 customer reviews)
5 star:
 (11)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
£14.99 £10.57
Add to basket Add to wishlist
Reviewer


Location: Hampshire, England

Top Reviewer Ranking: 1,462,978