5 of 5 people found the following review helpful
Read this book, whatever industry you work in,
This review is from: Sketching User Experiences: Getting the Design Right and the Right Design (Paperback)
A well-written explanation of how design fits into the product lifecycle with many interesting examples, including how old the 'new' technology we see really is and the need to design for long term usage.
I would highly recommend reading this book, whether you are a designer, developer or manager. Or any other role for that matter -- even if design isn't what you do, it affects everything you do or experience, whether it's the car you drive or the products or services you work with.