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Customer Review

3 of 4 people found the following review helpful
5.0 out of 5 stars Rational thinking, 29 Feb. 2008
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This review is from: The Logic Of Life: Uncovering the New Economics of Everything (Hardcover)
I thoroughly enjoyed this book; it was well-written and brilliantly researched.

It uncovers the underlying logic of the apparently irrational choices we make (for example, why do smoking rates among young people go up with advertising of products for stopping smoking? The adverts make them think quitting will be easy).

If also shows how a bad result, eg. racial segregation in large cities can arise out of rational decisions made on a mild preference: people don't mind a mixed neighbourhood, but don't want to live surrounded by people of another race. If they perceive the latter starting to happen, they move to another area which perpetuates a cycle.

Not only that, but he finishes with tracing the origins of the Industrial Revolution! A fascinating book, highly recommended.
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