6 of 9 people found the following review helpful
The disturbance is going on around you,
Verified Purchase(What is this?)
This review is from: Digital Disruption: Unleashing the Next Wave of Innovation (Kindle Edition)
I enjoyed this book. It's key message is that the disruption and innovation is happening all around us, and creates opportunities for us all to take. The disruption is only going to get faster and more powerful.
Against this background anyone wanting to keep their life or job the same is on a hiding to nowhere. The digital communication revolution is only just gathering pace. Whether you will enjoy this or not depends on your attitude to change, and just how many opportunities you can seize.
In the 1800s the New York Times said "go west young man" Updating this for our age the message is go inside yourself, and create products and content that helps other people. The digital platforms are just starting, and whole industries are about to be radically changed in favour of consumers. It's possibly one of the biggest waves of opportunity ever created.
This book describes all this well, and shows where there are opportunities for us all. It's well written and concise. Well worth reading.